01 / IUBA Alumni Profile
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BA09 Marketing graduate; Marketing Manager with extensive experience in Brand Management across leading Food & Dairy companies including Mondelez Kinh Đô, Nestlé, FrieslandCampina,
I am a marketing professional with extensive experience in Brand Management across leading Food & Dairy companies in Vietnam, including Mondelez Kinh Đô, Nestlé, FrieslandCampina, Nutifood, and Tân Long Group. Throughout my career, I have developed and implemented brand strategies, managed brand portfolios and P&L, identified growth opportunities, and led new product development and integrated marketing initiatives. My experience spans the full scope of Brand Management, from consumer and market insights, brand positioning, and portfolio strategy to campaign development, commercial execution, and cross-functional leadership. Graduated from the BA09 program with a specialization in Marketing, I am passionate about building strong brands that are relevant to consumers while creating sustainable value and business growth
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